Intro
The Jump
1. The beginning of something. "He was there from the jump."
2. Jump[ball] (in basketball) begins or resumes play in a game.
Intro
The Jump
1. The beginning of something. "He was there from the jump."
2. Jump[ball] (in basketball) begins or resumes play in a game.
For many, the Jumpman is more than just a hype sneaker release. It is more than a fashion staple and more than a collector’s item that sits on ice among other collector’s items.
For some, it was a first love, a foray into the world of sneakers or basketball - or both - that would later consume their lives. It represents a generation ruled by Michael Jordan and so much that the game had never seen before.
Have you ever experienced the feeling of walking into a store to buy Jordans on a Saturday? How about discovering a new sneaker by accident? Why does it mean so much to us to buy a sneaker that came out over 20 years ago?
The beauty of sneaker culture is in the stories, and it will vary among people. We're here to reignite the dialogue.
Recent Posts
It never stopped being about the love of the game.
Recent Posts
It never stopped being about the love of the game.
RECENT POSTS
“On the XXXII, we challenged our designers to push the limits while staying true to the brand’s DNA,” says Michael Jordan.