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Intro


The Jump

1. The beginning of something. "He was there from the jump."

2. Jump[ball] (in basketball) begins or resumes play in a game.

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Intro


The Jump

1. The beginning of something. "He was there from the jump."

2. Jump[ball] (in basketball) begins or resumes play in a game.

 

For many, the Jumpman is more than just a hype sneaker release. It is more than a fashion staple and more than a collector’s item that sits on ice among other collector’s items.

For some, it was a first love, a foray into the world of sneakers or basketball - or both - that would later consume their lives. It represents a generation ruled by Michael Jordan and so much that the game had never seen before.

Have you ever experienced the feeling of walking into a store to buy Jordans on a Saturday? How about discovering a new sneaker by accident? Why does it mean so much to us to buy a sneaker that came out over 20 years ago?

The beauty of sneaker culture is in the stories, and it will vary among people. We're here to reignite the dialogue.

 
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Recent Posts


It never stopped being about the love of the game.

Recent Posts


It never stopped being about the love of the game.

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306 Yonge


306 Yonge