To celebrate Jordan Brand's debut women's collection, we did a full women's takeover on The Jump.

 Illustrations by  Tabban . Photo by  Jackie Beale .

Illustrations by Tabban. Photo by Jackie Beale.

We invited 10 women (one for each colourway) who propel the cultural current in Toronto to share their stories. It's not just about being a "sneakerhead" or loving basketball - each woman in this group embodies elements of Michael Jordan's storyline in their own way - and that's what this collection is about: it's a statement about the role of women not just within the sneaker community, but across all disciplines.

 "THIS ONE'S FOR HER." Photo by  Jackie Beale .

"THIS ONE'S FOR HER." Photo by Jackie Beale.

With all of this said, it only felt right for this project to be executed by all women, so not only did we have the women in the group contribute in some way related to their professions, we also had female shooters. Anna created the concept for the set design and our artist, Tabban, designed the graphics for it. Bianca did makeup and Jade did hair. Andrea curated the playlist including some tracks from the two music artists, Kat and Kennedy. And each and everyone in this group made it come full circle with their inspiring stories.

For some more insight on what inspired this project, read Anna's piece, "Why The Jordan Women's Collection Matters" for Sole Collector.

You'll get to know these girls over the next little while. Stay tuned!

Photography by Jackie Beale.
Videography by Victoria Long (coming soon).
Shot at Free Space.

 Photo by  Jackie Beale .

Photo by Jackie Beale.

The Jordan "Season Of Her" women's collection is available at 306 Yonge in Toronto in all 10 colours.

 

Anna Bediones

@atothebed
Creative Producer

Andrea Yu

@yuknodis
DJ

Bianca Harris

@iambiancaharris
Founder, WIPP (Women Inspiring Passion & Purpose)

Binky Raymundo

@binkysmalls
Producer/Editor, Toronto Raptors Open Gym

Jade Pascual

@jade.elee
Barber, Fitting Room Toronto

Kat Torres

@getatKAT
Rapper, Singer, Song-Writer

Kennedy Road

@kennedyrd_
Singer

Luanne Ronquillo

@rurubaked
Founder and Chef, Ruru Baked Treats

Meghan McPeak

@meghan.mcpeak
Broadcaster, Raptors905 and Host, TSN1050

Tabban Soleimani

@tabban__
Multimedia Artist